When we work with Omaha small businesses at our outsourced accounting firm, a common complaint we hear is that they’re struggling to attract new customers. They built a new website, and are running ads, and still, they are not gaining clients or growing their business.

At Performance Financial, one piece of advice we often give them is to focus on their local SEO efforts. What does this mean? We break it down below!

What You Need to Know About Local SEO

To properly utilize local SEO, you first need to know what it is. While general search engine optimization (SEO) tips are focused on targeting certain keywords often related to services, local SEO focuses on locations. 

When potential customers search for a service, they often add “near me” and look for businesses in their city or their surrounding areas. To show up in these search results, you need to focus on meeting Google’s criteria for these local search rankings, including how close your business is to the area they are searching, how reputable your business is, and how closely your business aligns with the services they are looking for.

Check out our tips below on how you can seamlessly integrate this content into your website to propel your company up the search results.

#1 Tip to Gain Omaha Customers Through Local SEO

Put a Process in Place to Get Customer Reviews

One of the criteria Google uses when determining where small businesses show up for local searches is how reputable the business is. They base this on Google reviews. That makes it essential for Omaha small businesses to gather testimonials and reviews from their past and current customers.

This can be challenging, and time-consuming until you put a process in place. Sending out regular email reminders to clients is a good way to prompt them for a review, or asking them right after you complete work for them. 

Two businesses that do a great job of getting ongoing Google reviews from their customers are 

Moderno Construction Management and Metro Duct Cleaners! They not only have a plethora of reviews, but they have them coming in frequently, so their pages are current. 

#2 Tip to Gain Omaha Customers Through Local SEO

Create Locations Pages for Key Service Areas

One of the best ways to show up in a search for a city “near me” is to create specific location pages on your website for your service areas. By creating a specific web page, you will be able to create SEO-friendly metadata, meta descriptions, page titles, URLs, and even headers throughout the page to make it more likely to show up in an internet search. 

Check out our Omaha page as an example. Notice how we use “Omaha” throughout the page and incorporate images and content to make it truly feel like a local page. This makes the page feel genuine to users, and not just something we created to boost our SEO. 

Other sites that do this really well are Tomy B. Salon, Country Creek Builders, and New Spaces. They make the pages feel local by incorporating the city name throughout the page, and even photos!

#3 Tip to Gain Omaha Customers Through Local SEO 

Establish a Backlink Strategy

A key local SEO strategy that’s essential for Omaha small businesses to show up in the Google search results is to get backlinks. This means you need to get reputable businesses and websites to link to your website. 

Getting this set up can take some effort, but once you do it’s worth it, as Google puts A LOT of weight on backlinks when determining rankings. 

One of the easiest ways to get backlinks is to partner with businesses that make sense for you to link to each other. For example, we work with pressure-washing companies to help them with their taxes, bookkeeping, and overall accounting needs. It would make sense for us to link to a local Omaha pressure washing company, and then have them link back to us. 

A key way to do this is through blogs. You can write a blog about pressure washing, and link to their website, and then have them write one on accounting and link to you. You can also co-write a blog. 

#4 Tip to Gain Omaha Customers Through Local SEO

Write Articles and Blogs About Locations

Omaha small businesses can also boost their local SEO by writing blogs about specific locations. Ah-hem, like this blog, aimed at Omaha small businesses. This is common practice amongst companies and is a great way to improve your ranking and attract prospective customers in those cities. 

For example, check out these blogs on Christian Brothers Construction and Bettencourt Construction.

#5 Tip to Gain Omaha Customers Through Local SEO

Add Local Content and Roundups to the Website

Omaha small businesses also need to mention key locations throughout their website and display a full list of locations. Adding a map can also help. Adding mentions of key cities will help you show up in search results. If someone searches for “S-corp services near Omaha,” it will help your page show up higher.

This is also helpful for users, as they can see what your service areas are. Adding a list of locations on your home page or in a drop-down menu will make it easier for them to locate on your site. 

Some examples of websites that do this well are Ground Tech, Preferred 1 Concrete MN, and Fredrickson Masonry. 

The Duplex Doctors are also a great example of this. By listing the neighborhoods they work with, it’s easy for users to determine if they work with the cities they’re looking to buy property in.

#6 Tip to Gain Customers Through Local SEO

Remarket to Key Locations

Another tip to attract Omaha customers to your small business is to use key locations in your remarketing efforts. When targeting customers who have visited your website or interacted with your ads, make sure to include cities. Referencing a specific location will entice them to engage with your content – either clicking on an ad or opening an email.

Conclusion

We understand that it can be difficult to attract local prospects to your Omaha small business. We hope that using these tips will help your site rank higher in searches, and result in more customers. 

For additional help in growing your business, or if you need help with your taxes or bookkeeping, contact us today to schedule a consultation.